Dremio
Digital Marketing Manager
Raleigh, NC
LexisNexis
Global Digital Marketing Manager
Raleigh, NC
- Manage Digital Marketing team for Global Nexis Solutions, developing Paid Search, Paid Social, SEO, A/B test campaigns, and web strategies to increase leads and sales.
- Develop and maintain KPI dashboards using Google Data Studio to understand ROI of ad spend and overall digital marketing performance by channel.
- Led a team of developers to create a custom analytics alignment dashboard, to ensure CRM contact form completions match Goal Completions in Google Analytics accounts.
- Work with several agencies and internal teams in various countries to create and optimize new Paid Search (Google Ads and Bing Ads) and Paid Social (LinkedIn) campaigns.
- Manage SEO for primary corporate website using SpyFu, Moz, Semrush, Google Search Console, and custom analytics dashboards to improve and track performance.
- Serve as Marketing Operations Lead for our Global business unit. Researched and implemented MIRO (Collaboration whiteboard tool) and Trello (Project Management tool), which were adopted as primary communication tools for all Marketing, Design, Content, and Developer teams.
- Serve as Pardot Administrator for Global Nexis Solutions group.
- Manage small Web Development and Email Marketing team to create and update country websites, landing pages, and email nurture campaigns. Manage digital/web team intake and workflow via Trello to ensure requested work is valuable, and accepted projects are completed efficiently.
Freedom Digital Marketing
Owner and President
Raleigh, NC
- Serve Raleigh area clients by developing effective Marketing strategies that drive leads and grow sales.
Freedom United
Marketing Director
Raleigh, NC
- Developed and implemented Marketing strategy to increase website engagement, petition signatures, and donations for a global non-profit organization focused on fighting human trafficking.
- Led team of developers, designers, writers, and social marketers to optimize website and drive supporter acquisition.
- Led PPC and SEO agencies to develop and implement strategic supporter acquisition campaigns.
- Managed Facebook Ads and Facebook Group with over 5 million followers to increase awareness and donations.
IBM
Digital Strategist, WW Digital Marketing
Research Triangle Park, NC
- Develop strategy and demand generation activities to drive marketing qualified leads and sales for Flash and Hybrid Cloud Storage teams.
- Drive planning and implementation of A/B testing via Optimizely to increase conversions and leads through website and Paid Media landing page optimizations.
NetApp
Senior Manager, Digital Marketing
Research Triangle Park, NC
- Implemented and improved demand generation activities to increase marketing qualified leads for Sales.
- Led performance measurement improvements, tying front-end activities to back-end lead performance across Eloqua, Salesforce, and proprietary databases.
- Led strategy and implementation of A/B testing via Adobe Target for online marketing campaigns to increase conversions and leads.
NetApp
Senior Manager, Search Engine Marketing (SEM)
Research Triangle Park, NC
- Managed Search Engine Optimization (SEO) and Pay Per Click (PPC) across all global websites for Fortune 500 company.
- Developed strategy to increase quarterly leads generated by 20x in less than 1.5 years.
NetApp
Search Engine Marketing (SEM) Manager
Research Triangle Park, NC
- Managed Search Engine Optimization (SEO) and Pay Per Click (PPC) across all global websites.
- Tripled leads from PPC campaigns in the first year I managed the program.
- Oversaw PPC budgetary spend of $5 million annually. Managed budget allocation, and worked with teams across the globe to launch campaigns and track success rates.
- Led agency team of six members to completely rebuild all global PPC campaigns via Kenshoo and DoubleClick to increase conversions and drive down cost/conversion.
- Designed and developed new PPC landing page structure in third-party software to enable quick web updates and A/B testing functionality. Conversion rates for the new pages were 500% greater than historical campaigns.
- Managed company’s Google+ page, Paid Twitter campaigns, and YouTube paid ads.
NetApp
Search Engine Optimization (SEO) Manager
Research Triangle Park, NC
- Managed SEO for company’s main site and 18 global websites.
- Led internal Web Dev team and external agency to properly implement over 100,000 redirects to ensure links worked properly on new sites during global CMS transition.
- Conceived custom development of new component in Tridion CMS to allow for faster SEO updates.
- Led Marketing Automation and Web Dev teams to launch proprietary multi-touch tracking analytics program, tying multiple systems together to marry keyword and KPI data over multiple site visits.
Atlantic BT
Senior Internet Marketing Strategist
- Led staff of four Internet Marketing Specialists to strategically increase online business for clients.
- Grew Marketing department revenue over 95% in 2 years resulting in six-figure gains.
- Directly manage largest clients, using SEO, PPC, email campaigns, retargeting, strategic website improvements, and advanced analytics to drive positive ROI and reduce cost/conversion.
- Oversee PPC budgetary spend of $1 million annually.
- Drive Marketing website strategy for clients seeking website redesign – interview clients to help translate overall business goals into website structure and design that will achieve those goals.
- Work closely with User Experience, Design, Programming, and Project Management teams to deliver successful website and mobile application projects.
- Led development of in-house proprietary advanced analytics program – enabling businesses to understand exactly how specific closed sales originated online.
- Introduced a variety of advanced analytics and tracking tactics including call tracking, mouse tracking, and A/B testing to remove guesswork and implement statistical-driven efficient online improvements.
- Heavily involved with Sales team to meet and close deals with potential web design/web development, mobile application, and Internet Marketing prospects.
Seton Identification Products
E-Business Marketing Manager
Branford, CT
- Responsible for US and Canada e-commerce web sites that total over $8 million in yearly web revenue.
- Managed complete overhaul of US website; responsible for analyzing, planning, developing, and implementing strategies to ensure continued growth.
- Actively managed PPC campaigns on Google, Yahoo, and MSN to achieve aggressive ROI goals. Heavy reliance on Google Analytics, WebTrends, and conversion tracking analysis to make informed decisions and improvements.
- Implemented Google Conversion Tracking, Google Conversion Optimizer (CPA-based PPC model), and Google Website Optimizer to achieve a results-based continual improvement process for company’s KPIs.
- Led multiple teams (both internal and external) to launch an SEO strategy to optimize over 50,000 products.
- Conducted web focus groups to help define information architecture and ensure optimal usability for site launch.
- Conducted in-depth web competitive analysis to ensure planned functional enhancements will be best-in-class.
- Managed design agency to completely redesign new website from scratch.
PRBC
Director, Program Management & Marketing
- Directed successful online pilot campaign with CheckFree bill pay service – exceeded customer acquisition goal ahead of schedule by 24%.
- Created and actively managed website and PPC campaigns on Google, Yahoo, and MSN to exceed pilot goals.
- Managed website redesign including layout, navigation, and content. Streamlined the enrollment process by 50%.
- Set up Google Analytics and Google Optimizer on website – used resulting data in continual improvement cycle for website and PPC to help increase website enrollment by 43% over the previous year.
- Managed day-to-day relationships with several online bill pay partners. Led marketing strategy, product development, service enhancements, and web development.
- Closed agreements and managed relationships with company’s credit union clients (including one in the top 25 in assets in the U.S.), working directly with C-level executives.
- Conceived and developed marketing plan, mailers, and website for innovative credit builder program which received a feature story on NPR’s Marketplace. Marketing letter response rates exceeded 10% over six months.
- Created and managed innovative program partnering with one of the largest U.S. car dealers and local credit unions to increase annual sales by 7.4%.
- Developed content, creative, and design for all HTML email campaigns.
- Coded and managed delivery of all email campaigns.
- Developed content, creative, and design of print and online ads for industry magazines and websites.
- Wrote numerous press releases and managed press requests from media.
FactSet Research Systems
Internet Marketing Manager
- Developed strategic plans, executed, and analyzed results for company’s Internet Marketing initiatives.
- Led complete overhaul of company website, including developing technical specifications, layout, design, content, navigation, and testing; web-based sales increased 45% after the new website and SEM/SEO campaigns went live.
- Solely responsible for setting strategy and managing the website, including content and navigation updates, testing, and production.
- Set strategy and implemented PPC Search Engine Marketing on Google and Yahoo.
- Managed PPC campaigns and tracked resulting ROI: achieved $977,500 in sales (recurring annually) in one year.
- Implemented Search Engine Optimization techniques and web best practices to improve organic search results.
- Managed and directed strategy for all corporate websites, using HTML, ASP, DHTML, Flash, and JavaScript.
- Maintained and enhanced websites using Photoshop, Dreamweaver, and variety of content management systems.
- Managed company’s Intranet using PureCMS.
- Monitored website trends and activity using WebTrends, Google Analytics, and LiveStats; made strategic decisions based on analysis.
- Negotiated contract with email software vendor and manage all HTML email marketing campaigns for company; yearly savings of over $40,000.
- Built, coded, and tested HTML emails across various email platforms to ensure consistency.
Gemini Networks
Marketing Account Manager
- Managed design, layout, flash creation, and content of website.
- Developed new pricing, products and packaging, and created the overall marketing strategy.
- Managed Alpha test phase for broadband product and exceeded sales goals by 40%.
- Monitored and managed spending of a $250,000 marketing budget.
- Established initial affiliations with client ISPs. Introduced company and products, aided in closing of sales.
- Managed day-to-day relations with ISP clients to accelerate new sales.
- Led on-site client training of operational support system and inside sales presentations.
- Managed the transition of free Alpha testers to paying customers; retained nearly 100%.
Connix Internet
Marketing Director
- Managed $150,000 marketing budget, consistently meeting or exceeding monthly growth goals of 5%.
- Negotiated creative trade agreements; traded Internet products for advertising and services.
- Designed mass mailers, ads for yellow pages, newspapers, business journals and radio markets.
- Created internal promotions to increase customer upgrades by 40%.
- Developed new company product pricing and packaging.
Cintas
Marketing Specialist
- Created a regional marketing strategy that led to a 50% increase in per-route sales. The program I developed was introduced and launched on a national level.
- Designed numerous mass mailers from scratch; tracked and compiled resulting leads.
- Conceived and set up local competition among sales representatives, resulting in 20% increased sales.